Over this past week I've made a significant foray into valuing non-traffic domain names that have value as stock items. It's been an interesting process working out a series of metrics that will assist in creating a reasonable valuation algorithm. Initially I found the experience akin to staring at a blue sky and guessing. There had to be a better way.
Many, many people have asked me to value non-traffic domains and I've always found it quite difficult. More often than not I would answer fairly glibly that their value is precisely what a person is willing to pay. That statement may be true but it really doesn't help a person trying to establish a value pre-sale.
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