Domainers Watch Out, Sky is falling again! - DNHour


It’s a funny thing how domainers always expect their stank to rise…and continue rising. Funny because if you’ve been in this business long enough you’ve likely weathered, or not, a few industry tempests and cycles. We’re hardened sailors who have seen tough squalls and lived to tell the tale.

Truth is, over time things have ‘changed’ much more than domainers care for - there is no question. There is nary an old domainer, no matter the age, without a gray hair or two from our career. So part of the expectation may be wishful thinking, part of it denial, part of it realistic business outlooks and goals.

If there is one thing to be said about domainers, besides they like to party and are generally ADD, is that ‘growth’ is always on the brain. Each acquisition is an attempt at growth – we feel if we stop buying, we stop growing. We have ‘fear of non-growth’, thus the long-held belief that domaining is an addiction. I’ll drink to that.

So as we struggle to make our way through floundering economics and currencies, regulation and litigation, registrars and beyond, domainers should look at their past cycle performance and adjust, adapt and grow. The past is prologue.
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