"Lead gen works well for domains focused on customer acquisitions. While not all domains will fit or make more money with lead gen, yields are higher when you are paid for the true performance of a domain and not a percentage of an averaged click value.

For an example, I think about relocation.com. It’s a great domain that they decided to build a business on. First it was ppc, then sponsored listings, then they started to get paid per lead. The domain gave them the traffic and the brand credibility...."
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