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"With at least 40% of Internet users now accessing Web sites through direct navigation, and the simplicity associated with registering domains and posting recycled advertisements to monetize traffic intended for brand owners, the importance and value of domain names has dramatically increased.
Owning and using the right domain names enables brand owners to meet customers at their anticipated locations, and to interact with consumers in trustworthy and expected ways. Similarly, because of the low cost of domain names and the ability to quickly and profitably monetize direct navigation traffic, cybersquatters are attempting to use the namespace for their own good and at the expense of consumers and brand owners alike..."
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"With at least 40% of Internet users now accessing Web sites through direct navigation, and the simplicity associated with registering domains and posting recycled advertisements to monetize traffic intended for brand owners, the importance and value of domain names has dramatically increased.
Owning and using the right domain names enables brand owners to meet customers at their anticipated locations, and to interact with consumers in trustworthy and expected ways. Similarly, because of the low cost of domain names and the ability to quickly and profitably monetize direct navigation traffic, cybersquatters are attempting to use the namespace for their own good and at the expense of consumers and brand owners alike..."
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Bury
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