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I've seen the good, the bad and the ugly when it comes to domain names. I've probably picked a few of the worst ones myself. Below I've listed what I think should be the rules for selecting domain names. Take a look through and tell me what you think, I'd love to revise these and add more based on your experience and expertise.
1. Pick something that reinforces your organization's brand. If you don't really have a brand or your brand is not a good one, you'll have to start somewhere else. Your domain name doesn't need to be your organization's name, as long as it reinforces your brand. Also, avoid using your organization's acronym unless it is your brand, like the World Wildlife Fund at www.wwf.org. If someone further than 100 miles from your office won't recognize it, neither will anyone in Sandusky (unless of course you're within 100 miles of Sandusky).
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1. Pick something that reinforces your organization's brand. If you don't really have a brand or your brand is not a good one, you'll have to start somewhere else. Your domain name doesn't need to be your organization's name, as long as it reinforces your brand. Also, avoid using your organization's acronym unless it is your brand, like the World Wildlife Fund at www.wwf.org. If someone further than 100 miles from your office won't recognize it, neither will anyone in Sandusky (unless of course you're within 100 miles of Sandusky).
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Tell a friend
Bury
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