In the past months, there are claims that the well-known KeywordSpy is a reseller of KeyCompete. To check the veracity of the alleged buzz, I decided to signed-up for both systems and compared their respective services. After a series of tests, I boldly claim via this post that KeywordSpy is way way better than KeyCompete.
For those who are dying to disagreement with my claim, give me some minutes to explain.
Both tools let you search either by domain or by keyword. So, you may take a peep on what keywords a particular site is bidding on, or alternatively you may see what sites are bidding on a particular set of keywords.
First, I used both systems to search for top advertisers of the keyword “tents” and grabbed their keywords lists. I produced a list of about 8,000 from KeyCompete and another 8,000 for KeywordSpy and stopped because I have this short attention span. Well, anyways, I imported my keywords, setup my campaign in AdWords, sat back, and waited for results. I am happy to report that in just weeks, I tripled my ROI with the keyword list I made with KeywordSpy while those I chose from KeyCompete seem to be rubbish. As far as business goes, KeywordSpy is really brilliant.
Also, if you are to test the KeyCompete service using your own domains or websites, you will surely conclude that many of their results are equally short and inaccurate. Add to that, its pricing scheme by subdomain is outrageous.
Moreover, when I get all my assumed “competitors’ keywords” from KeyCompete, there is no way for me to know whether they are really good keywords. Their “Column Rating” feature is an underdog, compare to KeywordSpy’s Ad Ranking, PPC and Competitors Count features. Man, no way for you to get totally accurate reports with KeyCompete.
And this is what killed me — their e-mail support! The KeyCompete support took a week to reply to my question and the answer is a galaxy away from my question, and it seems that the reply have just been a copy-pasted portion of texts from their website. The KeywordSpy Team, on the other hand, is very helpful and knowledgeable to deal with. They even appreciate the feature suggestions I made. They now have the pie and bar graphs that represent the PPC Summary or competition level among certain regions.
So this post is a cautionary reminder to everyone, I have found no better service from KeyCompete. Yes, subscription price is more than half less than KeywordSpy. But then KeyCompete’s pricing goes hand-in-hand with their service — less and well… poor.
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