Darren Rowse spins off a question asked on Twitter, regarding if it’s worth it to get a local domain name to better drive traffic in your region. While he says he’s no expert, here’s the conclusion:
Search engines are focusing more and more on localized search and indexing and promoting local search results to users. While less people use these local search tools than the global ones there is still a market and the traffic they generate can be significant. So yes - I definitely think targeting local markets with local domains can be very worthwhile.
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Good news for small local business. Bad news for national or global companies.