“Bounce Rate” is when a person visits a page on your website and then immediately clicks through to a different website. As webmasters we would love for people to browse several pages of our website and explore our content in depth. This then gives us more of a chance to impress the visitor so that they may subscribe and visit again, more page impressions and essentially more revenue.

Here are some tips for reducing bounce rate on your websites and improving the experience for your visitors.

Watch a Friend Browse Your Site
Ask a friend or family member to browse your website casually while you look over their shoulder. This can be extremely beneficial as it helps you see things you may have overlooked. Don’t give them any direction other than to explore the site as they want. You may be surprised how they choose to navigate and what areas they completely ignore.
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