I sell domains so I’m much more concerned with what names people want to buy and what they’ll pay then I am about their true value. What I mean by that is, I’m not one of those guys that thinks that every domain is priceless or needs to have a huge price tag on it. I try very hard to be realistic when putting numbers on them.

I have one question that I ask myself that is more important to me than any other question. What sort of website would be put on the name? When buyers buy a name from me, more often than not they want the name because they have some sort of vision for it. What’s the obvious vision?

GEO names like SanJuan.com or SimiValley.com are easy to sell because that question is easy to answer. Other names that have obvious business models are directory names. What I refer to as directory names are the category killers like gastoenterologists.com or skiresorts.com. Those names are simple. Build a site and charge companies to be listed on the directory. In that way, I suppose most GEO names are directories themselves like what I”ve done with Baja.com.
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