The order that pages appear in the results of a search at a search engine may be influenced by the number of pages that link to that page, and by rankings of the pages that link to that page.
When a site is linked to by a popular and trusted domain, that link might provide more value (and a higher ranking) than a link from a site that is less popular and trusted.
Ages of Linking Domains
A new patent application from Microsoft adds another twist, by also ranking domains based upon the ages of domains which link to those domains.
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