Generic domain names have become very much in demand to corporations and investors due to their extraordinary marketing ability to generate revenue and attract clients. Generic names such as Movies.com (owned by Disney), Toothpaste.com (Proctor & Gamble) or Books.com (Barnes & Noble) are extremely easy for the public to remember. More and more companies are beginning to employ a more comprehensive generic domain marketing strategy in advertising.

Contrary to current economic conditions, the domain name market is experiencing unparalleled growth. Hundreds of millions of dollars change hands annually in the domain name aftermarket.

Until now, if investors wanted to participate in the growth of this exciting industry, they had to purchase domains on the domain name aftermarket. However, unless someone was prepared to spend hundreds of thousands, or millions, of dollars on a single premium domain, they were locked out.

Fusu, the Domain Stock Exchange, launched at the Traffic conference in Las Vegas on February 19th, now brings the concept of the traditional stock exchange to the domain name industry. Fusu provides an innovative trading platform for owners, shareholders and investors.
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