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Xavier Buck planned to spend $100,000 (around Rs40 lakh) to bid for domain names, those parcels of virtual Internet real estate, at a live auction in Los Angeles, California, in January. He blew past his limit in less than an hour.
By the time the 3-hour auction had ended, Buck, chief executive of the Luxembourg-based company EuroDNS, had spent $150,000 for 15 appealingly generic names, including 7th.com, Chaptereleven.com, and Computersystems.com.
“These names will pay for themselves within two years,” Buck said. “The world is only now beginning to discover how important it is to have these assets.”
For the first time, people outside the traditionally insular and sometimes underground world of domainers, as they call themselves, might agree with him.
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Xavier Buck planned to spend $100,000 (around Rs40 lakh) to bid for domain names, those parcels of virtual Internet real estate, at a live auction in Los Angeles, California, in January. He blew past his limit in less than an hour.
By the time the 3-hour auction had ended, Buck, chief executive of the Luxembourg-based company EuroDNS, had spent $150,000 for 15 appealingly generic names, including 7th.com, Chaptereleven.com, and Computersystems.com.
“These names will pay for themselves within two years,” Buck said. “The world is only now beginning to discover how important it is to have these assets.”
For the first time, people outside the traditionally insular and sometimes underground world of domainers, as they call themselves, might agree with him.
Send PM
Discuss
Tell a friend
Bury
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