While I made a promise to myself to never regurgitate press releases and only blog when I had something I wanted to talk about, I must chime in on the GEO domain conversation which my peers are having.
I suppose I’m more bullish than Sahar and more bearish than SimplyGEO and Elliot Silver.
Many domainers, myself included, value city dot com names by population. For example, poor U.S. cities have a minimum valuation of 10-25 cents per citizen and simply can’t fall below that amount. Wealthier cities and cities with tourism can sell for 10 times as much. However, this is meant to be a guideline, not the rule. Let’s look at a few examples.
The town of Edisto Beach doesn’t even have 1000 citizens. Yet, edistobeach.com with stellar search engine rankings generates over 50 dollars a day in AdSense revenue. At just ten times earnings the name is worth $182,500. Not bad considering I bought this name for $50,000 only two weeks ago and the current design is just terrible. At the moment it isn’t for sale because my guys are working on a better design and we will be signing up some new advertisers.
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