"Burger King (NYSE: BKC), "BK", the global fast food chain of hamburger restaurants has launched an aggressive domain name advertising strategy with WhopperFeakout.com. It's not "smile you're on Candid Camera" or you're on "Boiling Point"... it's "you're on WhopperFreakout.com". Customers ordering whoppers get heated after hearing BK discontinued the Whopper off their menu as a promotional gimmick..."
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This is a daring marketing gimmick from Burger King. I think they need to gain back the consumer's confidence after the 'condom in Whooper' incident.