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"Since search became monetized, trademarks have been a front-and-center issue for legal debate. In the late 1990s, competitors were buying each other’s trademarks as keywords, and hiding those keywords in meta tags. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.”..
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"Since search became monetized, trademarks have been a front-and-center issue for legal debate. In the late 1990s, competitors were buying each other’s trademarks as keywords, and hiding those keywords in meta tags. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.”..
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