Having humungous database among any other keyword research tools, both KeywordDiscovery and KeywordSpy have established their respective names in the online arena. Both draw their data from different search engines and both claim to have a pile of billion keywords as they boast in their homepages and press releases.
Last summer, I made a subscription to both keyword tool giants so as to determine which among the two has the real-time “stickiness” factor to advertisers.
First of all, KeywordDiscovery promotes the fact they use data going back at least 12 months, which maybe the prime reason why they claim that they have a big database.
Since they keep an annual or yearly data, it primarily caters seasonal advertisers which is good, but then I believe that majority of marketers like me would still go for a keyword tool which is not only big but with current and fresher keyword results.
KeywordSpy, on the other side, claims that its database is being updated every two weeks, I can see that there’s a lot of truth in it, because the last time I key-in my own domain in their search bar, I have seen the list of new keywords I pasted to my AdWords campaign just a week ago. The twice a month database update schedule of KeywordSpy is one heck of a deal versus the 12-month report I get in KeywordDiscovery.
KeywordDiscovery enables users to identify the searching landscape in major shopping sites such as eBay and Amazon, but I am starting to doubt their “Analyze” feature. For example, I made a search for the keyword “airfare” and it revealed a term “jetblue airfare”. According to KeywordDiscovery data, “jetblue airfare” was misspelled for over 18,000 times in the past 12 months. I wondered what “jetblue airfare” is, so I turned to Google for some educational rescue. I found out that “jetblue” is an airway company. I find it hard to believe that there wasn’t a single correct spelled search made for such term. Internet searchers are not that dumb for a whole year to have never spelled “jetblue airfare” correctly. I guess KeywordDiscovery has an element of data skew or corruption and it certainly caused me pains.
KeywordDiscovery also has a feature called Xref which allows testing of keywords against a site’s content. I ran a list of keywords against a website I knew that has lots of texts and words to test their Xref feature. It’s saddening that it only found a couple of keywords, while some of the more important keywords that it reported zero on, actually occurred multiple times in the meta tag, title tag and content of the site. The Xref feature seems kinda beta.
If KeywordDiscovery has Seasonal Trend Graphs, KeywordSpy, on the other hand, has its PPC Market Summary Graphs, which shows me my Top Competitors and the Market Coverage for certain keywords and websites in different regions in US, Australia, Canada, South Africa, UK and Ireland. Oh by the way such graphs added glamour to its oh lala interface. Its icons are also easy to mess with compare to the dull interface of KeywordDiscovery where it really took me hard time getting used to its tabs and headers.
KeywordDiscovery also has a list called Last Week’s Top 1000 Searches, it’s jaw dropping for me to see that the word “quotations” got the No. 1 spot in that list. I just can’t believe that the word “quotations’ beat out hottie stars like Angelina Jolie or her box office flick, Beowulf. I checked the keyword “quotations” against the own KeywordDiscovery database for the past 12 months and it only had around 630,000 searches. It’s just illogical that a term with few searches for 365 days history would suddenly grab the top stand. This kind of service from KeywordDiscovery seems to have bugs.
KeywordSpy, meanwhile, has a ClickBank Affiliate Search Engine feature which really amazed me, they have a complete listing of ClickBank Affiliates and Product IDs, plus the affiliates’ keywords are accessible in just a click. Such information helps me in my affiliate career as I am also into the sideline of promoting digital gadgets and sites.
I am also excited with KeywordSpy’s launching of its organic results, as I have blog sites needing free traffic. The natural or organic keywords I will get will surely help my being content-wise with regards to writing my blog posts and articles. Plus, the backlink feature which will help me decide on the links that I should use for my sites optimization.
I have to admit that I am biased. I have virtually tried all the keyword research tools known to the advertising world. After a lot of trial and error, I have finally settled on KeywordSpy for my day to day keyword research as it is my sincerest belief that it is the best keyword research tool out there.
So why settle for less when you can have more and the best stuff from the Leader in Keyword Research Technology – KeywordSpy.
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