"For many of us, being in the PPC business, we understand the importance of matching user’s intent to related content. Todd is making a valid point here. Owners of generic domains which use the domain for other purposes then the generic meaning of the domain should rethink the usage on their website. They could use a different domain for their brand and link from the top of the generic domain to another domain. In many of these instances, the potential usage, as in the example above, may provide better opportunities then the current existing business.."
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