"Your name as a brand can be a powerful force both online and offline. NHL Hockey Hall of Famers and two of the greatest hockey players to ever lace up skates were Bobby Orr (BobbyOrr.com) and Wayne Gretzky (Gretzky.com). As smart as both Orr and Gretzky were on the ice, they also had the vision to develop their names and domain names as hockey brands off the ice..."
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