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Discovery Communications Inc. has purchased TreeHugger.com for $10 million. The website will be part of Discovery's Planet Green initiative, which will include a TV network with 24-hour programming dedicated to living a green, environmentally-friendly lifestyle.
"It's important to note that this purchase was not just for the domain name, but also for the content and traffic that the site has generated over the past few years. However, it's a good sign for domain investors as a whole, especially those committed to building out their premium domain names," notes Peter Goggin, a partner at Argonaut Ventures.
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"It's important to note that this purchase was not just for the domain name, but also for the content and traffic that the site has generated over the past few years. However, it's a good sign for domain investors as a whole, especially those committed to building out their premium domain names," notes Peter Goggin, a partner at Argonaut Ventures.
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Tell a friend
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