DUBLIN and WASHINGTON -- dotMobi, the company behind the first and only Internet address exclusively for mobile phones, today announced the second of three monthly online auctions for highly desired premium domain names. Beginning Wednesday, Oct. 31 and closing on Wednesday, Nov. 7, an auction of 100 "Premium Names" will be available through Sedo.com.
dotMobi's first online auction hosted by Sedo, in September 2007, was a major success with hosting.mobi sold for $101,000 plus bank.mobi and download.mobi both selling for more than $50,000 apiece.
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This second auction features names that companies in the dating and travel industries will find extremely desirable, including car.mobi, gps.mobi, gay.mobi, kiss.mobi, lesbian.mobi, love.mobi and map.mobi. Other names to be auctioned include baby.mobi, beauty.mobi, cameras.mobi, gold.mobi, lawyers.mobi, new.mobi and smile.mobi.
The dotMobi Premium Names list is a set of more than 5,000 commonly used words that dotMobi set aside during its formation. dotMobi is the first domain company to offer selected names directly to the market via an auction process rather than a traditional "first come, first served" process.
"The success of our first online auction generated more than $850,000, proving that the market is seeing a strong demand for mobile content.
Already, more than 7.5 million pages of .mobi content have been created, many of them using tools that dotMobi makes available for free like http://ready.mobi/ and http://site.mobi/," said Trey Harvin, CEO of dotMobi.
"The auction proceeds allow dotMobi to make tools like these available to encourage the growth of the mobile web."
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