Stanford Law Professor Lawrence Lessig is known for using a style of computer presentations “typified by rapid display of short phrases or pictures.” James MacLennan calls his presentation style the “Lessig Method.” Dick Hardt, Founder & CEO of Sxip Identity gave an incredible presentation using this style at OSCON 2005.

I like to think that registering domain names also has certain styles. One of them I call the “Schilling Style” after domainer Frank Schilling.

Blondehaircolor.com is great example:

Three-word, consumer product domain name and a “.com.” Enough said. 29,000 hits on Google for the bracketed keyword search term. Frank probably has thousands of domains like this. Frank leaves a lot of these domains “on the table,” however. I picked up Brunettehaircolor.com last year in one of my buying binges. There are only 6,170 hits on Google for the bracketed keyword search term. I guess Frank doesn’t like brunettes as much…