Sunday, December 16, 2007

WhopperFreakout.com Domain Name Strategy


Burger King (NYSE: BKC), "BK", the global fast food chain of hamburger restaurants has launched an aggressive domain name advertising strategy with WhopperFeakout.com. It's not "smile you're on Candid Camera" or you're on "Boiling Point"... it's "you're on WhopperFreakout.com". Customers ordering whoppers get heated after hearing BK discontinued the Whopper off their menu as a promotional gimmick.


See the customers reactions on BK's hidden camera:


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