DUBLIN, Ireland and WASHINGTON, September 13 /PRNewswire/ --
- Highly desired domain names, including ask.mobi, atm.mobi, cars.mobi,
love.mobi and moto.mobi to be made available
dotMobi today announced the first in a series of three monthly online
auctions for highly desired premium domain names, including ask.mobi,
atm.mobi, cars.mobi, love.mobi and moto.mobi.
Beginning Wednesday, Sept. 26 -- the first anniversary of .mobi's general
availability -- 100 "Premium Names" will be auctioned through Sedo.com with
other auctions to follow in October and November.
The dotMobi Premium Names list is a set of more than 5,500 commonly used
words that the dotMobi domain name registry set aside during its formation.
dotMobi is the first domain company to offer selected names directly to the
market via an auction process rather than a traditional "first come, first
served" process.
"The mobile web is bigger than the PC-based, wired web with more than
1.6 billion Internet-enabled consumers walking around the world. Brands need
an easy-to-remember way to attract consumers on the go. dotMobi has one of
the highest sought-after list of in-demand domain names in the world," said
David Ryder, dotMobi's VP of Marketing and Sales. "dotMobi is selling these
highly-sought after names through Sedo because they are one of the main
places on the Internet where brand managers search for domain names."
Tim Schumacher, CEO of Sedo, said, "dotMobi's premium names are
specifically designed for people wanting to reach a mobile audience. Sedo's
buyers have been lining up for more than a year now to get a chance to buy
these dotMobi names. We are excited that dotMobi will use us as their first
online auction."
Any company or individual will be able to bid on the Premium Names
offered by Sedo. The auction rules will follow Sedo's standard auction terms
and conditions. dotMobi does have some minimal requirements for the buyer,
such as:
- Domain to be registered by auction winner within 10 days of receiving
authorization code.
- Site to initially consist of a dotMobi compliant parking page
(available via Sedo.com).
- Best efforts to create, launch and operate a live web site with
relevant content within six months. For example, acupuncture.mobi
should not display a site for car sales.
- Fully compliant site with an http://ready.mobi score of at least 4/5
(highest score is 5/5).
Full information, including the list of auction names, is located on the
dotMobi web site at http://premiumauction.mobi.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium
based in Dublin, Ireland with offices in Washington, DC and Beijing, is
leading the growth of Internet use from mobile phones with the .mobi domain
name. Unique among domain name providers, dotMobi ensures that services and
sites developed around .mobi are optimized for use by mobile devices.
On-the-go consumers can have confidence that an Internet site or service will
work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative.
For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.
About Sedo
Sedo, an acronym for "Search Engine for Domain Offers," is the leading
online marketplace for buying and selling domain names and websites.
Headquartered in Cambridge, Mass., Sedo has assembled the world's largest
database of domain names for sale, with more than seven million listings. The
success of Sedo's model has attracted a global membership base of more than
350,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN
DE0005490155 / German WKN: 549015), which is part of the German United
Internet AG (ISIN DE0005089031 / WKN 508903). Sedo offers regional versions
of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and
Spain (Sedo.com).
For additional information, please visit www.sedo.com.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@mtld.mobi
Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com
Sasha Manners
Edelman for dotMobi (Europe)
+44-20-7344-1504
sasha.manners@edelman.com
Kate Donahue
Director of Marketing
Sedo
+1-617-499-7260
kate@sedo.com
Web site: http://premiumauction.mobi
http://dotmobi.mobi
http://blog.mobi
http://www.sedo.com
dotMobi
