Generic domain names are costly. The new trend for Japanese businesses is to advertise search engine keywords instead. Bad news for domainers? Yes!
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I see this trend doing better in the long run. Humans are visual creatures and they tend to remember things like searching for keywords like “spare parts” instead typing-in spareparts.com. Plus a good incentive to do a search is familiarity with use of search engines with would give people several search engine results instead of one url giving them limited options. Search engines are great take-off points.
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I see this trend doing better in the long run. Humans are visual creatures and they tend to remember things like searching for keywords like “spare parts” instead typing-in spareparts.com. Plus a good incentive to do a search is familiarity with use of search engines with would give people several search engine results instead of one url giving them limited options. Search engines are great take-off points.