DNHour

A colleague of mine in the pharmaceutical industry said she was speaking to a Pharma Company executive about health and medical-related domain names, and his opinion was that a premium health domain name such as Menopause.com should be worth about $10,000 to his company. He didn't understand why it would sell for well over $1 million. At least at his level, his focus was in finding a unique branded name.

This article discusses the issues around branded versus generic domain names, and why corporate marketers should not discount the importance of generic domain names in their marketing efforts.