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Hulu? It would have been better to spend some money and acquire a real word. There are just too many of these invented names now.
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Hulu? It would have been better to spend some money and acquire a real word. There are just too many of these invented names now.
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Bury
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I will think that everyone is very wary of getting into unnecessary trademark lawsuits with non-madeup domains that can put a damper into a startup's plans. In sue-happy country and in light of the growing menace of reverse hijacking lawsuits, it is better to play it save by going for a made-up, brandable and short CVCV.com.
That's a very good point, I had not considered that. Still, I prefer a name like YouTube, which is a made up name as well but at least they are both real English words that the average person can easily spell.
These kinds of made up dictionary phrase domains are excellent if you can get very good ones, which are related to the website, gramatically/linguistically/politically correct and not too long.
Sometimes, for new startups (unless they have loads of cash to market the domain or has a bleeding-edge, killer app like Youtube) these kinds of "incorrect" domains really do not serve them well in terms of reputation.
If Youtube is just a "so-so" app, they will be dead with a domain like that, IMHO.
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HAH! Talk about trademark protection, Hulu.com just got sued for trademark infringement by Lulu.com.
Check out the post at Sahar Sarid's blog here.
I wonder if the LLLL.com that domainers own are in trouble..
Luckily these are big corporations and they have the $$ to defend the case. As for new start-ups, just for the lawyer to make an apprearance in court to defend the case will cost at least USD50,000 to $100,000 as a deposit.
Big companies are taking full advantage of this to "reverse hijack" domain names from newbie domain investors or start-ups. Surely a damper in the domain industry.
Al