If A business’ Brand Is Its Greatest Asset, What Is The Value Of a Generic/Descriptive/Common Domain Name That Is Perceived By Consumers And Business Partners As Someone’s Brand?

Matt Asay for Cnet published an article called “Ten things the world can learn from open source“. It is simply a great read for any business owner and additionally, there’s a domain related angle which should be added here.
A business’ brand is its greatest asset in driving sales. Not its IP. Not its sales team. [...]





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