DNHour

"Looking at specific terms, we know different terms imply different categories. For example, if a user search is for the term “dog”, by running an analysis on the term (check Overture or Wordtracker for related searches) we know that in all likelihood the user is interested in the category of “Pets”. When a user searches for the term “camera shopping” we know, by doing an analysis on the term, the user is looking into the category “Shopping”, and when a user searches for “boat dealers” we know he is looking for a “directory” type site, list of boat dealers.."