DNHour

"New companies get creative with naming, often times to save a thousand bucks on domain names. For example, Flickr.com dropped the ‘e’ from Flicker.com. Some would call Flickr.com a success story, but by choosing this domain they likely left money on the table. Flicker.com gets 150,000 type-in visitors a month from people looking for the popular photo sharing site. Perhaps it would have sold for more money had it captured all of the traffic. Yes, most people realize their error and go to the correct site, but many don’t.."